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  • MADE IN SWEDEN • FIGHTING MENTAL ILLNESS SINCE 2020 • PREMIUM CLOTHING • COMMUNITY • FRIENDSHIP • THERE IS NO SUCH THING AS A STRANGER • TOWARDS A WORLD FULL OF M8'S • POSITIVE MINDSET •

Algorithms are like a money press 💵

They keep you scrolling😈

Turns your time into dollars 🤑

An amusement park the bored ones loves to visit🤪

7hrs screen time a day?😱

Can’t be possible...😶

It is.

Got your attention?

Good🤗

We want to introduce you to m8apparels new concept for 2021 and we want YOU to be a part of it.

People spend ridiculous amount of time on internet consuming content on platforms like YouTube, IG and TikTok. Watching other people’s lives without getting any value out of it.

You simply become a “fan” and there is an obvious hierarchy difference between the creator and the “watcher”. The “celebrity/influencer” and the “fan”.

We are introducing a concept that will start off on Instagram stories but with time go over to YouTube whereas the content is being created by the community. Different personalities in each video, real people. So instead of becoming a fan, become a ‘mate’.

 The purpose is to demolish our own preconceptions of who a mate can be. 

The purpose is to be entertained by real people who aren't payed depending on the views they get.

The purpose is to humble ourselves and expand our mind. Get insight in peoples lives, create connections and engagement within the community no matter skin color, age or background.

Simply, you consume content from a what you could call a 'stranger' but you choose to see them as a 'mate'. While you know the person on the other side of the screen has the same values on friendship as you.

So you made it this far and you want to take over our Instagram story for an entire day in front of thousands of mates?

Awesome!

All you need to do is to drop a comment with your thoughts on this concept and send us a DM with the words ‘mate takeovers’ and we will get back to you will all the info!🧡

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